PRIVACY POLICY

This website is operated by OÜ store. By visiting our site and/or purchasing something from us, you engage in our “Service” and agree to be bound by the following terms and conditions (“Terms of Service”, “Terms”), including those additional terms and conditions and policies referenced herein and/or available by hyperlink. These Terms of Service apply to all users of the site, including without limitation users who are browsers, vendors, customers, merchants, and/or contributors of content.
Please read these Terms of Service carefully before accessing or using our website. By accessing or using any part of the site, you agree to be bound by these Terms of Service. If you do not agree to all the terms and conditions of this agreement, then you may not access the website or use any services. If these Terms of Service are considered an offer, acceptance is expressly limited to these Terms of Service.

Anyone can use our Website without registration and have an unlimited access to our Content. At the moment you get an access to our Content (without registration or prior to use of our Services), which we define as the “Anonymous User”, we process the information on your current location, your actions within your session and other information. We consider this information anonymous, as we cannot identify you as an individual; it is only used to make your user experience relevant and efficient.
When you (Anonymous User) access our Website, we process the information about you (that we consider anonymous) and transfer it to the third parties, if necessary, for a further processing that will help you to find the item you are looking for. You are provided with the information on such processing right away.
We care about safety of your personal data and are willing to make your customer experience a pleasant one. For this reason we use the best available technologies to provide you with an ability to enjoy a tailored content anytime in the future after you register or place an order at eMall Global (which we define as the “Registered User”), take an advantage of efficient and secure payment processing, delivery options and many other features which we hope you will truly enjoy. Due to the legal requirements, including those arising from the European data protection law (GDPR), we are unable to provide Services or process the information (Identifiable Data, as defined below) until you accept these Terms and thus become Registered User. You (Registered User) will have the opportunity to manage personal data settings in your profile right after you accept our Terms.
If you (either Anonymous User, or Registered User) wish to understand in more details how and which personal data we process, please read the below and in case any of your questions regarding the privacy matters remain not answered — feel free to ask us via support@emall.ee.

# Data that we collect from the users
By data for the purposes of this Policy we understand personal data, meaning any information relating to the user (natural person), comprising the information about e.g. online behavior, personal preferences in relation to the Content which itself does not identify a specific natural person, therefore is considered to be Anonymous Data AND the information which identifies a specific natural person (e.g. contains his or her name, address of current residence) and is therefore considered to be Identifiable Data.

# 1. Categories of data subjects and data
We collect and process data from Anonymous Users and Registered Users. As outlined below, we (meaning eMall Global as controller (comprising the controlling and controlled affiliates thereof); as well as processors and sub processors that we engage) collect and process Anonymous Data in order to generate Content requested by Anonymous User prior to his or her decision to enter into agreement with us under Terms and we collect and process Identifiable Data in order to provide Services for Registered User under Terms. After you access our Website as Anonymous User or agree to the Terms as Registered User, we have lawful basis to collect, use and share data about you as defined in this Policy and Terms.
You have choices about our use of your data. If you are a Registered User, at any time, you can withdraw consent you have provided by going to your profile settings. If you are Anonymous User, the data that you share with us is Anonymous Data. If you are not willing to let us collect, process and share such data, you should leave our Website.
We will only collect and process Identifiable Data about you where we have lawful basis, including your explicit consent (your acceptance of the Terms constitutes such consent).

# 2.Type of data that we collect and process to provide you Content and Services
# 2.1. Data on user preferences and behavior
This data includes, inter alia, your user id, UTM labels, when you visit sites that include our plugins, ads, cookies, or similar technologies, we receive the relevant information about your visits and interaction with third-party services provided by others, the country where you are currently located, the list of products that you viewed, opened, searched and purchased, advertising that you click on, cookies, device information and internet protocol (“IP”) address (if applicable).
We use this data to offer you the most relevant items within Content, optimize our Website, and make our advertising (including the deep links) more relevant to you. We transfer this data to the authorized processors for these purposes. If you are Anonymous User this data is processed only within your session and is deleted shortly after your session is terminated. If you are a Registered User, we will keep this information during reasonable time in your best interest.
# 2.2. Information on the orders
Users prefer their orders and other user-generated information to remain safe and up to date when changing or using numerous devices. To make this possible, we support registration through social networks, so that your user account can be accessed in the future.
This data includes e.g. information on purchased items, their size and color, delivery details, your contact details, shipping information, your email address, your phone number (if you shared it with the relevant social network or us), your user name and picture in the relevant social network (if you shared one therewith), gender, age range. You have choices on which data you provide to us and share with the relevant social network and third parties.
Such information might be transferred to the authorized processors (both in the EU and other countries), including to the merchants and postal companies, support service agents.
# 2.3. Information on payments
While you exercise the payments for your orders you provide us with data (e.g. cardholder name, account names in the third-party services). We handle this data securely, and we’re certified to comply with PCI-DSS 3.2 standard for processing cardholders data. We can also process this data to other authorized processors (both in the EU and other countries), including to the payment processors. Most of this data is immediately deleted after necessary processing. The purpose of such data processing is to support your payments and prevent any sort of fraud and identity theft, to assist with identity verification.
# 2.4. User-generated content
To make eMall Global more useful, users review products, and can ask and answer questions about products. This information (the review itself, picture if you or your social network shared it with us, your location and name) is public, and can be searchable by general search engines. We support anonymous product reviews, if you wish to remain anonymous for these purposes.
# 2.5. Cookies and Cookie Policy of eMall Global
We collect data through cookies (a small file placed onto your device that enables eMall Global features and functionality) and similar technologies (e.g., pixels, ad tags and device identifiers) to recognize you and/or your device(s) on, off and across different Services and devices. We use cookies and other technologies to ensure everyone who uses eMall Global has a secure and the best possible experience meeting our safety requirements. By continuing to visit or use our Website or Services, you are agreeing to the use of cookies and similar technologies for the purposes we describe herein.
You can control cookies through your browser settings and other tools on your device. You can also opt-out from our use of cookies and similar technologies that track your behavior on the sites of others for third party advertising in your personal settings.
This Cookie Policy (section 2.5. of Policy) applies to Website.
We use two types: persistent cookies and session cookies. A persistent cookie helps us recognize you as an existing user (if you are Registered User), so it gets easier to return to Website or interact with our Services without signing in again. After you sign in, a persistent cookie remains in your browser and will be identified by eMall Global when you return to our Website. Session cookies only last for as long as the session on the Website lasts (applies for the Anonymous Users).
Cookies can be used to recognize you when you visit Website, remember your preferences, and give you a personalized customer experience according to your settings. Cookies enable us to provide you Services faster.
When you visit our Website some or all of the following types of cookies may be set on your device.
Essential website cookies: we need them to provide you with Services available through our Website and to use some of its features.
Advertising cookies: we use them to make advertising messages more relevant to you, choose ads that match your preferences and measure the number of ads displayed to you and their efficiency.
Analytics cookies: they help us to evaluate how good is our Website,
our marketing efforts, and help us customize and improve our Website.
# 2.6. Detecting and solving technical issues
To improve Service, we collect any issues that users encounter in our web, and collect Anonymized Data about hardware and software properties and actions. For these purposes we collect e.g. the following data: technical device information (hardware model, OS version, screen dimensions), connectivity information — such as IP address, connection time to eMall Global server and some other technical information. Such information might be transferred to the authorized processors and third parties for further processing and investigation, if needed.
# 2.7. Information we receive from the third parties
Should you decide to use your social media login (e.g. Facebook Login) to create and log into your eMall Global account, you share some information (including your social id with us). This saves you from having to remember yet another user name and password. We may receive info about you from our partners, e.g. when our ads are published on our partners’ websites and platforms (they will share with us details on the marketing aspects).
# 3. Other purposes for the use of data by us
We do not sell data that we collect.
We collect some information on an anonymous basis. We also may anonymize the data we collect about you. We obtain aggregate data by combining anonymous data that meet certain criteria into groups. We may share aggregate or anonymous information in various formats with trusted non-emall entities, and may work with those entities to do research and provide products and services. We may process data and using the statistical probabilities predict your other preferences and characteristics (e.g. preferences, gender).
We are committed to providing you the best customer experience and are constantly improving our Services, therefore the methods we use evolve and create new opportunities to provide our Service with new features in a more efficient way and in your best interest.
Should we need to collect extra data personal data or materially change how we use your data, we will notify you and may also modify this Privacy Policy. Changes to this Privacy Policy are effective when they are posted on this page.
In the spirit of transparency, we used our best efforts to describe and make it clear how and for which purposes we process data. At the same time, we would like to stress, that our mission is to provide you the best possible and secure Services, therefore in our endeavors to ensure your security we are not able to fully disclose all the methods that we use, but we assure you that we act in compliance with GDPR and in accordance with the purposes, stated above.
# 4. Technical and organizational security measures followed by the controller.
Controller (including the controlling and controlled affiliates thereof) keeps data within a reasonable period of time after the data were last used or might be required to be used (unless otherwise required for Services). Controller instructs the processors on how long data will be kept by the processor if needed for such processing, but in any case this period might not exceed the relevant period of the controller.
Whenever we transfer your information, we take steps to protect it. We operate under binding corporate rules for transfers to data processors, or other appropriate legal mechanisms to safeguard the transfer.
We may retain data longer, if reasonably necessary to comply with our legal obligations: meet regulatory requirements, within dispute resolution, security reasons, prevent fraud, law enforcement requests, enforcement of agreement between us and the user. We will keep de-personalized information after your account is closed.
We maintain information about you in our business records while you are a user, or until it is no longer needed for business, tax, or legal purposes. We have implemented encryption or other appropriate security controls to protect data when stored or transmitted by us.
We require our processors acting under our instructions to protect any data they may receive in a manner consistent with this Policy. We do not allow them to use such information for any other purpose.
Our Data Protection Officer ensures we operate in compliance with this Policy.
# 5. How to manage your data shared with eMall Global
In MY ACCOUNT > ACCOUNT DETAILS you can choose any of the personal data management options you like, we will process your request and provide you the relevant option within 30 days after such request has been submitted. These options apply to both Anonymous Data and Identifiable Data, depending on whether you are Anonymous User or Registered User. When you make such requests, we may need time to investigate and facilitate your request. After we process your request we will send you a confirmation at email address, that you provide us for this purpose.
When you submit such request you warrant and represent that you are the natural person in relation to which the contemplated data have been provided, shared and/or processed and you have full capacity and authority to submit such request. We reserve right to check this based on the data, that was shared with us, in case we have doubts and also to provide this information to the third parties, including the authorities, should they lawfully request such information.

• Delete data: ask us to erase or delete all of your data
• Access and/or take your data: ask us for a copy of your data and a copy of data you provided in machine readable form.
• Other options:
  • Amend data: edit your data through your account settings.
  • Restrict use of data: request us to stop using all (withdraw your consent) or some of your data. Such requests shall stipulate the data, that you are not willing to let us use anymore and contain references to the relevant sections of this Policy addressing to these data, otherwise we won’t be able to process your request. We reserve our right to refuse or restrict your further use of our Service in case we are not able to provide them to you in a safe manner and in compliance with our Terms, agreements and policies.
  • Manage your data by sending an email at privacy@emall.ee in case you have any other request not listed above or you have any question in connection therewith.
  • Should you wish to communicate us via mail:
    OÜ “eMall Global”
    Address: Pille tn 7/5-13 Tallinn Harjumaa 10135
    Tallinn, Estonia